The invisible edge : taking your strategy to the next level using intellectual property / Mark Blaxill and Ralph Eckardt.

The invisible edge : taking your strategy to the next level using intellectual property / Mark Blaxill and Ralph Eckardt.

x, 340 pages : illustrations ; 24 cm

9781591842378
1591842379

F 141 BLA.I

"Traditional business practices were established in an era of industry and manufacturing, when assets were easy to see, touch, and count. But the most important assets in today's economy are invisible and intangible. They don't show up on a balance sheet or a quarterly P & L statement." "The Invisible Edge is your guide to taking maximum advantage of these unseen assets, so you can pursue amazing opportunities for growth, profitability, and long-term competitive advantage. It will give you new tools to take stock of your company's intellectual property, compare it to that of your competitors, and use it to capture market share, command premium prices, protect innovation, and dominate your market."--Jacket.

Includes bibliographical references (pages 315-328) and index.

New York : Portfolio, c2009.

Anglais