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\def\WIPO{World Intellectual Property Organisation}
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The invisible edge : taking your strategy to the next level using intellectual property / Mark Blaxill and Ralph Eckardt.
2009
F 141 BLA.I
Available at WIPO Library
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Items
تفاصيل
Title
The invisible edge : taking your strategy to the next level using intellectual property / Mark Blaxill and Ralph Eckardt.
الوصف
x, 340 pages : illustrations ; 24 cm
الرقم الدولي المعياري للكتاب
9781591842378
1591842379
1591842379
Alternate Call Number
F 141 BLA.I
ملخص
"Traditional business practices were established in an era of industry and manufacturing, when assets were easy to see, touch, and count. But the most important assets in today's economy are invisible and intangible. They don't show up on a balance sheet or a quarterly P & L statement." "The Invisible Edge is your guide to taking maximum advantage of these unseen assets, so you can pursue amazing opportunities for growth, profitability, and long-term competitive advantage. It will give you new tools to take stock of your company's intellectual property, compare it to that of your competitors, and use it to capture market share, command premium prices, protect innovation, and dominate your market."--Jacket.
ملاحظة الفهرس, إلخ
Includes bibliographical references (pages 315-328) and index.
ملاحظة المحتويات المنسقة
1. Fueling the fire: how invisible investments drive economic growth; 2. Monopoly money: how intellectual property drives business profits; 3. The company you keep: unleashing the company of ideas; 4. Advantaged innovation networks: turning complexity into a competitive edge; 5. Control: innovation without protection is philanthropy; 6. Collaborate: realizing the benefits of open innovation; 7. Simplify: winning by design; 8. IP Nations: the future of global competition; 9. A capital idea: the emerging market of intellectual capital; 10. Strategy reloaded: invisible advantage for the practicing strategist.
الموارد المرتبطة
Published
New York : Portfolio, c2009.
اللغة(لغات)
eng
السجل يظهر فى