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\def\WIPO{World Intellectual Property Organisation}
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Marketing crafts and visual arts : The role of Intellectual Property - A practical guide.
1997
W A6 E.03.III.T.8
Disponible à WIPO Library
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Articles
Détails
Titre
Marketing crafts and visual arts : The role of Intellectual Property - A practical guide.
Description
135 pages ; [28] cm
ISBN
9291372651
Autre cote
W A6 E.03.III.T.8
Note
Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134-135).
WIPO Publication E.03.III.T.8.
WIPO Publication E.03.III.T.8.
Série
Publié
Geneva, Switzerland : World Intellectual Property Organization, 1997.
Langue
Anglais
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