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\def\WIPO{World Intellectual Property Organisation}
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Marketing crafts and visual arts : The role of Intellectual Property - A practical guide.
1997
W A6 E.03.III.T.8
Available at WIPO Library
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Items
Detalles
Título
Marketing crafts and visual arts : The role of Intellectual Property - A practical guide.
Descripción
135 pages ; [28] cm
ISBN
9291372651
Número de llamada alternativo
W A6 E.03.III.T.8
Nota
Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references (pages 134-135).
WIPO Publication E.03.III.T.8.
WIPO Publication E.03.III.T.8.
Serie
Publicado
Geneva, Switzerland : World Intellectual Property Organization, 1997.
Lengua(s)
eng
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