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Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
2007
K 332 LOP.G
Available at WIPO Library
Items
Details
Title
Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Description
xxii, 303 pages, 22 unnumbered pages of plates : illustrations (some color) ; 24 cm.
ISBN
9780521833974
0521833973 hardback
9780511550911 electronic book
051155091X electronic book
9780511508042 electronic book
0511508042 electronic book
9781107669734
0521833973 hardback
9780511550911 electronic book
051155091X electronic book
9780511508042 electronic book
0511508042 electronic book
9781107669734
Alternate Call Number
K 332 LOP.G
Summary
'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms.
Note
Originally published: 2007. - Includes bibliographical references and index.
Bibliography, etc. Note
Includes bibliographical references (pages 263-285) and index.
Formatted Contents Note
1. Brands and the growth of multinationals; 2. Leading firms : the historical legacy; 3. Growth and survival; 4. Family ownership and managerial control; 5. Channel management; 6. Diversification strategies; 7. Acquiring brands; 8. The life of brands.
Series
Cambridge studies in the emergence of global enterprise.
Linked Resources
Linked Resources
Published
Cambridge : Cambridge University Press, 2007.
Language
English
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