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Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
2007
K 332 LOP.G
Available at WIPO Library
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Items
Detalles
Título
Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Descripción
xxii, 303 pages, 22 unnumbered pages of plates : illustrations (some color) ; 24 cm.
ISBN
9780521833974
0521833973 hardback
9780511550911 electronic book
051155091X electronic book
9780511508042 electronic book
0511508042 electronic book
9781107669734
0521833973 hardback
9780511550911 electronic book
051155091X electronic book
9780511508042 electronic book
0511508042 electronic book
9781107669734
Número de llamada alternativo
K 332 LOP.G
Resúmen
'Global Brands' explains how the world's largest multinationals in alcoholic beverages achieved global leadership and considers the predominant corporate government structures for such firms.
Nota
Originally published: 2007. - Includes bibliographical references and index.
Nota de bibliografía, etc.
Includes bibliographical references (pages 263-285) and index.
Nota de contenido con formato
1. Brands and the growth of multinationals; 2. Leading firms : the historical legacy; 3. Growth and survival; 4. Family ownership and managerial control; 5. Channel management; 6. Diversification strategies; 7. Acquiring brands; 8. The life of brands.
Serie
Cambridge studies in the emergence of global enterprise.
Recursos vinculados
Recursos vinculados
Publicado
Cambridge : Cambridge University Press, 2007.
Lengua(s)
eng
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