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\def\WIPO{World Intellectual Property Organisation}
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Trade marks and brands : an interdisciplinary critique /
2008
K 332 BEN.T
Available at WIPO Library
Items
Details
Title
Trade marks and brands : an interdisciplinary critique /
Description
xxxvi, 434 pages ; 23 cm.
ISBN
9780521889650 Print
9780511495212 eBook
9780511495212 eBook
Alternate Call Number
K 332 BEN.T
Summary
A collection of essays examining the nature and function of trade marks and brands.
Bibliography, etc. Note
Includes bibliographical references (pages 398-422) and index.
Formatted Contents Note
I. Legal and economic history; II. Current positive law in the EU and the USA; III. Linguistics; IV. Marketing; V. Sociology; VI. Law and economics; VII. Philosophy; VIII. Anthropology; IX. Geography.
Published
Cambridge, UK : Cambridge University Press, 2008.
Language
English
Record Appears in
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