This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
Note
Part One: Innovation management Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study) Chapter Tw Economics and Market Adoption Chapter Three: Managing Innovation Within Firms (Rewritten) Chapter Four: Innovation and Operations Management (R Noble) Chapter Five: Managing Intellectual property Part Two: Managing technology and knowledge Chapter Six: Managing Organisational Knowledge (New Case Study) Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R & D projects (New case study) Chapter Ten Open Innovation and Technology Transfer Part Three: New Product Development Chapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study) Chapter Thirteen: Packaging and Product Development Chapter Fourteen: New Service Innovation Chapter Fifteen: Market Research and its Influence on New Product Development Chapter Sixteen: Managing the New Product Development Process.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Innovations management: an introduction; 2. Economics and market adoption; 3. Managing innovation within firms; 4. Innovation and operations management; 5. Managing intellectual property; 6. Managing organisational knowledge; 7. Strategic alliances and networks; 8. Management of research and development; 9. Managing R&D projects; 10. Open innovation and technology transfer; 11. Product and brand strategy; 12. New product development; 13. Packaging and product development; 14. New service innovation; 15. Market research and its influence on new product development; 16. Managing the new product development process.
pt. 1. Innovation management 1. Innovation management: an introduction 2. Economics and market adoption / Ufuk M. Cakmakc 3. Managing innovation within firms 4. Innovation and operations management / Richard Noble 5. Managing intellectual property pt. 2. Managing technology and knowledge 6. Managing organisational knowledge 7. Strategic alliances and networks 8. Management of research and development 9. Managing R & D projects 10. Open innovation and technology transfer pt. 3. New product development 11. Product and brand strategy 12. New product development 13. Packaging and product development 14. New service innovation 15. Market research and its influence on new product development 16. Managing the new product development process Appendix. Guinness patent.
Series
Pearson education.
Published
Harlow, England : Financial Times/Prentice Hall, 2008.