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Innovation management and new product development / Paul Trott.
2008
G 31 TRO.I
Available at WIPO Library
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详细记录
Title
Innovation management and new product development / Paul Trott.
版本
Fourth edition.
描述
xxvii, 581 pages : illustrations ; 25 cm.
国际图书编号
9780273713159
Alternate Call Number
G 31 TRO.I
摘要
This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemporary view of innovation management that focuses on the links between groups.
附注
Part One: Innovation management Chapter One: Innovation Management: An Introduction (Rewritten & New Case Study) Chapter Tw Economics and Market Adoption Chapter Three: Managing Innovation Within Firms (Rewritten) Chapter Four: Innovation and Operations Management (R Noble) Chapter Five: Managing Intellectual property Part Two: Managing technology and knowledge Chapter Six: Managing Organisational Knowledge (New Case Study) Chapter Seven: Strategic Alliances And Networks Chapter Eight: Management of Research & Development Chapter Nine: Managing R & D projects (New case study) Chapter Ten Open Innovation and Technology Transfer Part Three: New Product Development Chapter Eleven: Product & Brand Strategy Chapter Twelve: New Product Development (New Case Study) Chapter Thirteen: Packaging and Product Development Chapter Fourteen: New Service Innovation Chapter Fifteen: Market Research and its Influence on New Product Development Chapter Sixteen: Managing the New Product Development Process.
书目等附注
Includes bibliographical references and index.
格式化内容附注
1. Innovations management: an introduction; 2. Economics and market adoption; 3. Managing innovation within firms; 4. Innovation and operations management; 5. Managing intellectual property; 6. Managing organisational knowledge; 7. Strategic alliances and networks; 8. Management of research and development; 9. Managing R&D projects; 10. Open innovation and technology transfer; 11. Product and brand strategy; 12. New product development; 13. Packaging and product development; 14. New service innovation; 15. Market research and its influence on new product development; 16. Managing the new product development process.
pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent.
pt. 1. Innovation management
1. Innovation management: an introduction
2. Economics and market adoption / Ufuk M. Cakmakc
3. Managing innovation within firms
4. Innovation and operations management / Richard Noble
5. Managing intellectual property
pt. 2. Managing technology and knowledge
6. Managing organisational knowledge
7. Strategic alliances and networks
8. Management of research and development
9. Managing R & D projects
10. Open innovation and technology transfer
pt. 3. New product development
11. Product and brand strategy
12. New product development
13. Packaging and product development
14. New service innovation
15. Market research and its influence on new product development
16. Managing the new product development process
Appendix. Guinness patent.
丛编
Pearson education.
Published
Harlow, England : Financial Times/Prentice Hall, 2008.
语言
eng
记录出处