IProperty : profiting from ideas in an age of global innovation / William A. Barrett, Christopher H. Price, and Thomas E. Hunt.

IProperty : profiting from ideas in an age of global innovation / William A. Barrett, Christopher H. Price, and Thomas E. Hunt.

xxxv, 243 pages : illustrations ; 26 cm

9780470171790
9780470249192 electronic book
0470249196 electronic book
1281222135
9781281222138
9786611222130
6611222138

F 191 BAR.I

"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.

Includes bibliographical references and index.

Hoboken, N.J. : John Wiley & Sons, c2008.

eng

"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.