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\def\WIPO{World Intellectual Property Organisation}
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IProperty : profiting from ideas in an age of global innovation / William A. Barrett, Christopher H. Price, and Thomas E. Hunt.
2008
F 191 BAR.I
Available at WIPO Library
Items
Details
Title
IProperty : profiting from ideas in an age of global innovation / William A. Barrett, Christopher H. Price, and Thomas E. Hunt.
Description
xxxv, 243 pages : illustrations ; 26 cm
ISBN
9780470171790
9780470249192 electronic book
0470249196 electronic book
1281222135
9781281222138
9786611222130
6611222138
9780470249192 electronic book
0470249196 electronic book
1281222135
9781281222138
9786611222130
6611222138
Alternate Call Number
F 191 BAR.I
Summary
"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Global iProperty context, 2. iProperty strategies for a flat world, 3. iProperty tactics for maximum impact.
1. Global iproperty context
2. iProperty strategies for a flat world
3. iProperty tactics for maximum impact.
1. Global iproperty context
2. iProperty strategies for a flat world
3. iProperty tactics for maximum impact.
Linked Resources
Table of contents only
Linked Resources
Publisher description
Contributor biographical information
Contributor biographical information
Published
Hoboken, N.J. : John Wiley & Sons, c2008.
Language
English
Record Appears in
all
Review
"IProperty explores the intellectual property strategies and tactics used by successful companies to protect and profit from their ideas in a fiercely competitive global marketplace." "Defining iProperty as "intellectual property plus a global strategy and global execution, with a healthy dose of common sense," authors William Barrett, Christopher Price, and Thomas Hunt combine their experience in patent and intellectual property strategy to answer the question, "If I'm serious about strategically deploying intellectual property in a way that benefits my bottom line, what should I do on Monday morning to make that happen?" iProperty lays out a blueprint to help companies universally own their most valuable resource - their ideas - to create and sustain a competitive advantage over their competitors."--Jacket.