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Making innovation pay : people who turn IP into shareholder value / edited by Bruce Berman.
2006
G 62 BER.M
Available at WIPO Library
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Items
详细记录
Title
Making innovation pay : people who turn IP into shareholder value / edited by Bruce Berman.
描述
xxi, 201 pages : illustrations ; 24 cm
国际图书编号
9780471733379 cloth
0471733377 cloth
0471733377 cloth
Alternate Call Number
G 62 BER.M
摘要
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."
书目等附注
Includes bibliographical references and index.
格式化内容附注
Roadblocks or building blocks?; Turning a patent portfolio into a profit center; Seeing through the illusion of exclusion; On patent trolls and other myths; Roadblocks, toll roads and bridges : using a patent portfolio wisely; Risky business : overlooking patents as financial assets; Who benefits from patent enforcement?; Global IP in crisis : the threat to shareholder value; It takes more than being right to win a patent dispute; Managing innovation assets as business assets; Secrets of the trade : an inventor shares his licensing know-how.
Roadblocks or building blocks? / Bruce Berman
Turning a patent portfolio into a profit center / Marshall Phelps
Seeing through the illusion of exclusion / Daniel P. McCurdy
On patent trolls and other myths / Alexander Poltorak
Roadblocks, toll roads and bridges : using a patent portfolio wisely / Peter Detkin
Risky business : overlooking patents as financial assets / James E. Malackowski
Who benefits from patent enforcement? / Raymond P. Niro
Global IP in crisis : the threat to shareholder value / Bruce A. Lehman
It takes more than being right to win a patent dispute / Ronald J. Schutz
Managing innovation assets as business assets / Joe Beyers
Secrets of the trade : an inventor shares his licensing know-how / Ronald A. Katz.
Roadblocks or building blocks? / Bruce Berman
Turning a patent portfolio into a profit center / Marshall Phelps
Seeing through the illusion of exclusion / Daniel P. McCurdy
On patent trolls and other myths / Alexander Poltorak
Roadblocks, toll roads and bridges : using a patent portfolio wisely / Peter Detkin
Risky business : overlooking patents as financial assets / James E. Malackowski
Who benefits from patent enforcement? / Raymond P. Niro
Global IP in crisis : the threat to shareholder value / Bruce A. Lehman
It takes more than being right to win a patent dispute / Ronald J. Schutz
Managing innovation assets as business assets / Joe Beyers
Secrets of the trade : an inventor shares his licensing know-how / Ronald A. Katz.
Published
Hoboken, N.J. : John Wiley & Sons, 2006.
语言
eng
记录出处
Review
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."