"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Roadblocks or building blocks?; Turning a patent portfolio into a profit center; Seeing through the illusion of exclusion; On patent trolls and other myths; Roadblocks, toll roads and bridges : using a patent portfolio wisely; Risky business : overlooking patents as financial assets; Who benefits from patent enforcement?; Global IP in crisis : the threat to shareholder value; It takes more than being right to win a patent dispute; Managing innovation assets as business assets; Secrets of the trade : an inventor shares his licensing know-how.
Roadblocks or building blocks? / Bruce Berman Turning a patent portfolio into a profit center / Marshall Phelps Seeing through the illusion of exclusion / Daniel P. McCurdy On patent trolls and other myths / Alexander Poltorak Roadblocks, toll roads and bridges : using a patent portfolio wisely / Peter Detkin Risky business : overlooking patents as financial assets / James E. Malackowski Who benefits from patent enforcement? / Raymond P. Niro Global IP in crisis : the threat to shareholder value / Bruce A. Lehman It takes more than being right to win a patent dispute / Ronald J. Schutz Managing innovation assets as business assets / Joe Beyers Secrets of the trade : an inventor shares his licensing know-how / Ronald A. Katz.
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."