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Making innovation pay : people who turn IP into shareholder value / edited by Bruce Berman.
2006
G 62 BER.M
Available at WIPO Library
Items
Details
Title
Making innovation pay : people who turn IP into shareholder value / edited by Bruce Berman.
Description
xxi, 201 pages : illustrations ; 24 cm
ISBN
9780471733379 cloth
0471733377 cloth
0471733377 cloth
Alternate Call Number
G 62 BER.M
Summary
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Roadblocks or building blocks?; Turning a patent portfolio into a profit center; Seeing through the illusion of exclusion; On patent trolls and other myths; Roadblocks, toll roads and bridges : using a patent portfolio wisely; Risky business : overlooking patents as financial assets; Who benefits from patent enforcement?; Global IP in crisis : the threat to shareholder value; It takes more than being right to win a patent dispute; Managing innovation assets as business assets; Secrets of the trade : an inventor shares his licensing know-how.
Roadblocks or building blocks? / Bruce Berman
Turning a patent portfolio into a profit center / Marshall Phelps
Seeing through the illusion of exclusion / Daniel P. McCurdy
On patent trolls and other myths / Alexander Poltorak
Roadblocks, toll roads and bridges : using a patent portfolio wisely / Peter Detkin
Risky business : overlooking patents as financial assets / James E. Malackowski
Who benefits from patent enforcement? / Raymond P. Niro
Global IP in crisis : the threat to shareholder value / Bruce A. Lehman
It takes more than being right to win a patent dispute / Ronald J. Schutz
Managing innovation assets as business assets / Joe Beyers
Secrets of the trade : an inventor shares his licensing know-how / Ronald A. Katz.
Roadblocks or building blocks? / Bruce Berman
Turning a patent portfolio into a profit center / Marshall Phelps
Seeing through the illusion of exclusion / Daniel P. McCurdy
On patent trolls and other myths / Alexander Poltorak
Roadblocks, toll roads and bridges : using a patent portfolio wisely / Peter Detkin
Risky business : overlooking patents as financial assets / James E. Malackowski
Who benefits from patent enforcement? / Raymond P. Niro
Global IP in crisis : the threat to shareholder value / Bruce A. Lehman
It takes more than being right to win a patent dispute / Ronald J. Schutz
Managing innovation assets as business assets / Joe Beyers
Secrets of the trade : an inventor shares his licensing know-how / Ronald A. Katz.
Linked Resources
Published
Hoboken, N.J. : John Wiley & Sons, 2006.
Language
English
Record Appears in
Review
"Intellectual property and intangible assets today comprise 80 percent of the market value of the S & P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent - profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art."