Creating the Virtual Store : Taking your Web site from Browsing to Buying.

Creating the Virtual Store : Taking your Web site from Browsing to Buying.

xx, 364 pages : illustrations ; 24 cm.

9780471164944 Print

D 740 YES.C

This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.

Contents : 1. Introducing the virtual store; 2. Planning the virtual store; 3. Designing the shopping experience; 4. Getting to know your virtual customers; 5. Advertising and promoting your virtual store; 6. Accepting virtual payments : selecting methods that are right for you; 7. Understanding virtual legality; 8. Preparing for the future;.
This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.

Includes bibliographical references (pages 353-356) and index.

Wiley computer publishing.

New York : John Wiley & Sons, 1997.

eng