This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.
Note
Contents : 1. Introducing the virtual store; 2. Planning the virtual store; 3. Designing the shopping experience; 4. Getting to know your virtual customers; 5. Advertising and promoting your virtual store; 6. Accepting virtual payments : selecting methods that are right for you; 7. Understanding virtual legality; 8. Preparing for the future;. This text provides a road map for transforming existing Web sites so they can support direct selling of products and services and direct payment on the Internet. It shows how to evaluate whether a commercial Web site is appropriate for your business and, if it is, how to plan to get there. It provides a road map for building a commercial Web site, addressing such issues as: setting goals for the site; creating a timeline and budget; selecting the right Web server equipment; selecting the right Internet access providers; creating a virtual store; creating an electronic invoice; selecting the right payment options and payment service providers; monitoring information about customers; promoting and advertising products on the Internet; and supporting international sales, including currency conversion issues.
Bibliography, etc. Note
Includes bibliographical references (pages 353-356) and index.
Formatted Contents Note
Ch. 1. Introducing the Virtual Store Ch. 2. Planning the Virtual Store Ch. 3. Designing the Shopping Experience Ch. 4. Getting to Know Your Virtual Customers Ch. 5. Advertising and Promoting Your Virtual Store Ch. 6. Accepting Virtual Payments: Selecting Methods That Are Right For You Ch. 7. Understanding Virtual Legality Ch. 8. Preparing for the Future.