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Dictionary of trade name origins / Adrian Room.
1982
M 10 ROO.D
Disponible à WIPO Library
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Articles
Détails
Titre
Dictionary of trade name origins / Adrian Room.
Auteur
Description
217 pages ; 24 cm
ISBN
0710008392
9780710008398
9780710201744
9780844209043
9780710008398
9780710201744
9780844209043
Autre cote
M 10 ROO.D
Résumé
"This illustrated dictionary gives the stories behind over 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks, and from High Street stores and shops to makes and models of cars, trucks and aircraft. An introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendices consider special aspects of trade names creation."--Jacket.
Note
"Reprinted with corrections 1982, 1983."
Remarque du contenu formatté
Introduction
Arrangement of the entries
Dictionary
Appendix I. Letters and suffixes
Appendix II. Computer-devised names
Appendix III. Unexplained names.
Arrangement of the entries
Dictionary
Appendix I. Letters and suffixes
Appendix II. Computer-devised names
Appendix III. Unexplained names.
Série
Publié
London : Routledge & Kegan Paul, 1982.
Langue
Anglais
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