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Dictionary of trade name origins / Adrian Room.
1982
M 10 ROO.D
Available at WIPO Library
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Items
Detalles
Título
Dictionary of trade name origins / Adrian Room.
Autor
Descripción
217 pages ; 24 cm
ISBN
0710008392
9780710008398
9780710201744
9780844209043
9780710008398
9780710201744
9780844209043
Número de llamada alternativo
M 10 ROO.D
Resúmen
"This illustrated dictionary gives the stories behind over 700 everyday trade names, some of them internationally famous, from home medicines to everyday foods and drinks, and from High Street stores and shops to makes and models of cars, trucks and aircraft. An introduction explains how trade names are devised, and examines the linguistic and legal pitfalls of the process. Appendices consider special aspects of trade names creation."--Jacket.
Nota
"Reprinted with corrections 1982, 1983."
Nota de contenido con formato
Introduction
Arrangement of the entries
Dictionary
Appendix I. Letters and suffixes
Appendix II. Computer-devised names
Appendix III. Unexplained names.
Arrangement of the entries
Dictionary
Appendix I. Letters and suffixes
Appendix II. Computer-devised names
Appendix III. Unexplained names.
Serie
Publicado
London : Routledge & Kegan Paul, 1982.
Lengua(s)
eng
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