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Bringing new technology to market / Kathleen R. Allen.
2003
B 75 ALL.B
Available at WIPO Library
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Items
Detalles
Título
Bringing new technology to market / Kathleen R. Allen.
Descripción
xv, 367 pages : illustrations ; 25 cm
ISBN
0130933732
9780130933737
9780130933737
Número de llamada alternativo
B 75 ALL.B
Resúmen
[This text] is designed to address the entire technology commercialization process, from idea to market. [It] presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefor, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop.-Pref.
Nota de contenido con formato
Foundations of technology commercialization: Innovation and commercialization; Recognizing and screening technology opportunities; Developing and testing a technology business concept; High technology product development strategies
Intellectual property: Concept of intellectual property; Licensing intellectual property; Intellectual property strategy
Financical strategy for technology start-ups: Building and valuing the business model; Funding the technology start-up; Funding growth
Transition from R & D to operations: Moving from R & D to operations; Marketing high technology; Growing the high-tech venture; Entrepreneurial venturing inside a corporation; Developing a business plan for sustained innovation.
Intellectual property: Concept of intellectual property; Licensing intellectual property; Intellectual property strategy
Financical strategy for technology start-ups: Building and valuing the business model; Funding the technology start-up; Funding growth
Transition from R & D to operations: Moving from R & D to operations; Marketing high technology; Growing the high-tech venture; Entrepreneurial venturing inside a corporation; Developing a business plan for sustained innovation.
Serie
Publicado
Princeton, N.J. : Recording for the Blind & Dyslexic, [2003]
Lengua(s)
eng
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