[This text] is designed to address the entire technology commercialization process, from idea to market. [It] presents a comprehensive look at the issues related to the transfer and commercialization of new technology. High-tech businesses with patentable technology, whether engineering technology, biotechnology, or information systems technology, display different business models, processes, and characteristics from mainstream businesses. Therefor, CEOs, CTOs, managers, entrepreneurs, faculty, and students need to understand this phenomenon and learn how to successfully commercialize the intellectual property they develop.-Pref.
Formatted Contents Note
Foundations of technology commercialization: Innovation and commercialization; Recognizing and screening technology opportunities; Developing and testing a technology business concept; High technology product development strategies Intellectual property: Concept of intellectual property; Licensing intellectual property; Intellectual property strategy Financical strategy for technology start-ups: Building and valuing the business model; Funding the technology start-up; Funding growth Transition from R & D to operations: Moving from R & D to operations; Marketing high technology; Growing the high-tech venture; Entrepreneurial venturing inside a corporation; Developing a business plan for sustained innovation.