subjectheading:[Produits de marque -- Gestion.] - Search Results

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WIPO Knowledge Repository	2 records found	Search took 0.18 seconds.

1.	Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. Morgan, Adam, 1969- author. New York : John Wiley, c1999. English \| 658.827\|658.82721\|K 332 MOR.E \| Detailed record - Similar records
2.	Building strong brands / David A. Aaker. Aaker, David A., author. New York : Free Press, c1996. Dutch \| 658.827\|K 332 AAK.BU \| Detailed record - Similar records

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