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1.	Innovation management and new product development / Paul Trott. Trott, Paul, author. ; Trott, Paul. Harlow, England : Financial Times/Prentice Hall, 2008. Fourth edition. English \| G 31 TRO.I \| Detailed record - Similar records
2.	Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. Morgan, Adam, 1969- author. New York : John Wiley, c1999. English \| K 332 MOR.E \| Detailed record - Similar records
3.	Branding for dummies. Chiaravalle, Bill, author. ; Chiaravalle, Bill;, editor. ; Schenck, Barbara Findlay, a[...] [Hoboken, New Jersey] : John Wiley & Sons, Incorporated 2014 2 English \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Brand rewired : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe. Chasser, Anne H., author. ; Wolfe, Jennifer C. ; Chasser, Anne H. Hoboken, N.J. : Wiley, c2010. English \| K 332 CHA.B \| Detailed record - Similar records
5.	The world's greatest brands / edited by Nicholas Kochan. Kochan, Nicholas, author. ; Kochan, Nick, editor. ; Interbrand (FIRM) ; Interbrand (FIRMA[...] Basingstoke : Macmillan Business, 1996. English \| A 63 KOC.W \| Detailed record - Similar records
6.	Un pavé dans la marque / Etienne Thil, Claude Baroux. Thil, Etienne, author. ; Baroux, Claude. [Paris] : Flammarion, c1983. French \| K 339 THI.P \| Detailed record - Similar records

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