subjectheading:[New products -- Management.] - Search Results - WIPO Knowledge Repository

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$\def\WIPO{World Intellectual Property Organisation}$

1.	A new brand world : 8 principles for achieving brand leadership in the 21st century / Scott Bedbury with Stephen Fenichell. Bedbury, Scott, author. ; Bedbury, Scott. ; Fenichell, Stephen, with. Princeton, N.J. : Recording for the Blind & Dyslexic, [2002] English \| Multiple e-resources available\| Available Online \| K 332 BED.N \| Available \| Detailed record - Similar records
2.	Innovation management and new product development / Paul Trott. Trott, Paul, author. ; Trott, Paul. Harlow, England : Financial Times/Prentice Hall, 2008. Fourth edition. English \| G 31 TRO.I \| Available \| Detailed record - Similar records

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