subjectheading:[BRAND PROTECTION : LEGAL AND MARKETING ASPECTS] - Search Results - WIPO Knowledge Repository

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Book (4)

Author

Aaker, David A (3)
Isaac, Belinda (1)
Joachimsthaler, Erich (1)

Year

2004 (1)
2000 (2)
1996 (1)

1.	Building strong brands / David A. Aaker. Aaker, David A., author. New York : Free Press, c1996. Dutch \| 658.827\|K 332 AAK.BU \| Detailed record - Similar records
2.	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. Aaker, David A., author. ; Aaker, David A. London : Simon & Schuster, 2004. English \| 658.827\|K 332 AAK.BR \| Detailed record - Similar records
3.	Brand leadership / David A. Aaker. Aaker, David A., author. ; Joachimsthaler, Erich, 1956- ; Aaker, David A. New York : The Free Press, 2000. French \| 658.827\|K 332 AAK.B \| Detailed record - Similar records
4.	Brand protection matters / by Belinda Isaac. Isaac, Belinda, author. London : Sweet & Maxwell, 2000. English \| 346.42048\|K 332 ISA.B \| Detailed record - Similar records

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