subjectheading:[BRAND MANAGEMENT] - Search Results - WIPO Knowledge Repository

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$\def\WIPO{World Intellectual Property Organisation}$

1.	Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker. Aaker, David A., author. ; Aaker, David A. London : Simon & Schuster, 2004. English \| K 332 AAK.BR \| Detailed record - Similar records
2.	Brand leadership / David A. Aaker. Aaker, David A., author. ; Joachimsthaler, Erich, 1956- ; Aaker, David A. New York : The Free Press, 2000. French \| K 332 AAK.B \| Detailed record - Similar records
3.	Contemporary issues in branding. Foroudi, Pantea, 1974-, author. ; Foroudi, Pantea, editor. London, England, UK : Taylor & Francis Group, 2019. English \| View e-resource \| Available Online \| Detailed record - Similar records
4.	Building strong brands / David A. Aaker. Aaker, David A., author. New York : Free Press, c1996. Dutch \| K 332 AAK.BU \| Detailed record - Similar records
5.	From ideas to assets : investing wisely in intellectual property / edited by Bruce Berman. Berman, Bruce, editor. New York : Wiley, c2002. English \| F 191 BER.F \| Detailed record - Similar records

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