TY - GEN T1 - Right of identity :right of publicity and protection for a trademark's PERSONA / AU - Winner, Ellen P., VL - 1981 Vol 71 No 3 pages 193-214 ID - 8644 KW - Trademark infringement. KW - Trademarks. KW - MARKS : INFRINGEMENT : CONFUSION, DILUTION, UNFAIR COMPETITION KW - NEIGHBORING RIGHTS : RADIO, TELEVISION : RIGHT TO PROHIBIT REPRODUCTION TI - Right of identity :right of publicity and protection for a trademark's PERSONA / ER -