TY - GEN T1 - Franchising :a global phenomenon / AU - Zendel, Daniel, VL - 1986 Vol 76 No 2 pages 137-156 ID - 8203 KW - Trademarks. KW - MARKS : AGENTS' MARKS, LICENSES KW - MARKS : TRANSFER OF RIGHTS TI - Franchising :a global phenomenon / ER -