TY - GEN T1 - Prescription drug advertising under the Lanham Act / AU - Bass, Scott I., AU - Hallerman, Stacey. VL - 1993 Vol 83 No 4 pages 521-553 ID - 6229 KW - Trademarks. KW - MARKS : PROTECTED SUBJECT MATTERS AND CATEGORIES OF MARKS KW - LANHAM ACT : DRUG ADVERTISING TI - Prescription drug advertising under the Lanham Act / ER -