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\def\WIPO{World Intellectual Property Organisation}
\)
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Title
Stand by Your Brand
Item Type
Journal article
Description
1 volume; 28 cm.
Alternate Call Number
139 GB
Summary
As the great recession persists, business and consumers alike are shifting their focus from coping with the initial shock of the downturn, to figuring out how to weather the uncertain duration of this economic crisis. It is a time when short-term thinking about trademark strategy can have a very dangerous long-term impact.
Series
Intellectual Property Magazine ; September 2010, page 91-92.
Published
London, England : Informa U.K., 2010.
Language
English
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