Go to main content
\( \def\WIPO{World Intellectual Property Organisation} \)

Brands Behaving Badly: United States Comparative Advertising under the Lanham Act

Martens, Lisa M., author.; Garcia, Alexander JA., author.
2010
139 GB

Título
Brands Behaving Badly: United States Comparative Advertising under the Lanham Act
Autor
Martens, Lisa M., author.
Garcia, Alexander JA., author.
Tipo de elemento
Journal article
Descripción
1 volume; 28 cm.
Número de llamada alternativo
139 GB
Resúmen
The authors review the United States position on Comparative Advertising under the Lanham Act. Article review recent and longstanding comparative advertising wars between major brands in the United States, each competing for a larger portion of the consumer marketplace. Whether these competitors attempt to whittle away at consumer loyalty for a competing brand or merely seek to distinguish themselves in a crowded consumer marketplace, comparative advertising is a high-stakes game.
Serie
Serie
Intellectual Property Magazine ; August 2010, pages 13-15.
Publicado
London, England : Informa U.K., 2010.
Lengua(s)
eng
El registro aparece en
General collection

Mostrar más materia...