Brands Behaving Badly: United States Comparative Advertising under the Lanham Act

Brands Behaving Badly: United States Comparative Advertising under the Lanham Act

Journal article

1 volume; 28 cm.

139 GB

The authors review the United States position on Comparative Advertising under the Lanham Act. Article review recent and longstanding comparative advertising wars between major brands in the United States, each competing for a larger portion of the consumer marketplace. Whether these competitors attempt to whittle away at consumer loyalty for a competing brand or merely seek to distinguish themselves in a crowded consumer marketplace, comparative advertising is a high-stakes game.

Intellectual Property Magazine ; August 2010, pages 13-15.

London, England : Informa U.K., 2010.

eng