\(
\def\WIPO{World Intellectual Property Organisation}
\)
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS | |
Title
Current Key Trends in brand licensing
Author
Item Type
Journal article
Description
1 volume; 28 cm.
Alternate Call Number
139 GB
Summary
Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are 10 key trends to keep in mind as you work to get your fair share of the pie.
Series
Intellectual Property Magazine ; July 2010, pages 32-33.
Published
London, England : Informa U.K., 2010.
Language
English
Record Appears in