\(
\def\WIPO{World Intellectual Property Organisation}
\)
شكل
| تنسيق | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS | |
العنوان
Profit drivers
المؤلف
نوع المادة
Journal article
الوصف
June 2010 (pp. 62-64); [28] cm
الرقم الدولي المعياري المسلسل
2044-7175
رقم المرجع البديل
GB 139
ملخص
Automotive brand owners have been some fo the most successful exponents of brand extension through licensing. Benefiting from high awareness, and clear and desirable brand positioning, brands like Ferrari and Harley Davidson have developed a wide range of spin off branded products. Strip out the major entertainment corporations from the top global licensors, and automotive brands sit alongside the big sports properties and licensed fashion groups as some of the world's largest licensors.
السلسلة
منشور
London, England: Informa, U.K. 2010.
اللغة(لغات)
eng
السجل يظهر فى