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\def\WIPO{World Intellectual Property Organisation}
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Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights
2026
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Title
Gen AI, Authorship and the Law: Persona Authorship and Publicity Rights
Author
Item Type
Book
Description
300 pages ; 24 cm
ISBN
9781040622162 Online
9781041073093 Print
9781041073093 Print
Summary
This book interrogates the legal and cultural dimensions of persona authorship, particularly in the context of publicity rights and the growing regulatory response to generative artificial intelligence (Gen AI). In an era of rapid technological advancement and evolving legal frameworks, this book provides a groundbreaking analysis of the intersections between text, authorship, and vocabulary. Through an innovative application of the "if value, then right" (IVTR) principle, the book deconstructs the shifting foundations of authorship in Western legal thought. It examines the persona as a cultural text unrecognized by copyright law, the hybrid nature of publicity rights authorship, and the influence of postmodern vocabulary on legal adjudication. Crucially, it critically engages with the exclusion of Gen AI from authorship, highlighting how legal doctrine, rather than objective artistic neutrality, determines creative legitimacy. Bridging copyright and trademark law, this book argues for a re-evaluation of the balance between persona authorship and cultural control, offering a compelling framework for understanding the future of intellectual property in the digital age. It challenges conventional narratives and proposes new pathways for navigating authorship in a technologically mediated world. The book will be of interest to anyone interested in the evolution of intellectual property law, the intersection between law and culture, and the impact of law and culture on the unique dilemmas posed by artificial intelligence.
Formatted Contents Note
Foreword: Who Owns Our Myths and Dreams?
Acknowledgements – Introduction
I: The Persona-Text
II: Persona Hybrid Authorship
III: Authorship and Vocabulary
IV: Digital NILs Authorship
V: Toward a New Digital NIL Vocabulary
VI: Converging Text, Authorship, and Vocabulary
Appendix I: Who Owns the Source? Originality as a Chronicle of a Failure Foretold
Appendix II: The Evolution of the Media Versus the Public
Appendix III: The Israeli Right of Publicity – Bibliography
Index
Acknowledgements – Introduction
I: The Persona-Text
II: Persona Hybrid Authorship
III: Authorship and Vocabulary
IV: Digital NILs Authorship
V: Toward a New Digital NIL Vocabulary
VI: Converging Text, Authorship, and Vocabulary
Appendix I: Who Owns the Source? Originality as a Chronicle of a Failure Foretold
Appendix II: The Evolution of the Media Versus the Public
Appendix III: The Israeli Right of Publicity – Bibliography
Index
Linked Resources
Published
New York : Taylor & Francis Group, 2026.
Language
English
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