TY  - GEN
AU  - Conlon, Suzanne B.,
ID  - 601
KW  - Trademarks.
KW  - UNFAIR COMPETITION : ADVERTISING
T1  - Comparative advertising :whatever happened to "Brand X"? /
TI  - Comparative advertising :whatever happened to "Brand X"? /
VL  - 1977 Vol 67 No 4 pages 407-418
ER  -