Trade mark registration of sound marks - registrability criteria

Trade mark registration of sound marks - registrability criteria

Journal article

1 online resource

As sounds are increasingly being used in trade as part of a branding strategy, consumers are also more likely to perceive them as indications of commercial origin. The registration of any type of trade mark depends upon whether they are considered distinctive per se. The general criteria for assessing distinctiveness of traditional types of trade mark must also apply when assessing the required degree of distinctiveness of new types of trade mark. However, such distinctiveness can be assessed only by reference, firstly, to the goods or services for which registration is sought and, secondly, to the relevant public’s perception of that sign.

Crossref

European Intellectual Property Review, 0142-0461 ; E.I.P.R. 2025, 47(3), 150-155

[New York, NY] : Thomson Reuters, 2025.

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External Online Journals > European Intellectual Property Review