Scotch Whisky Sees IP, Diversity and Inclusion as Keys To its Longer-term Sustainability

Scotch Whisky Sees IP, Diversity and Inclusion as Keys To its Longer-term Sustainability

Journal article

1 article.

Scotch Whisky is a hallmark of Scotland's national heritage and identity. Exported to around 180 markets, Scotch Whisky is an important part of the Scottish and UK economies, generating billions in exports and supporting thousands of jobs. The quality and reputation of Scotch Whisky has made it one of the world’s best-known geographical indications (GIs). Securing the long-term sustainability of this thriving industry is the task of the industry’s trade body, the Scotch Whisky Association (SWA). Caitlin O’Donnell, Senior Legal Counsel, and Kirsty Summers, Head of Workforce and Skills, explain what the SWA is doing to ensure the industry continues to thrive. In particular, they discuss the vital role that Scotch Whisky’s long-held GI status plays in ensuring consumers continue to enjoy genuine Scotch Whisky. They also highlight SWA’s efforts to secure access to the talent and skills the industry needs to continue to thrive, for example, through its Diversity and Inclusivity Charter.

Geneva, Switzerland : World Intellectual Property Organization, 2023.

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