How Saudi producer Ahmed Alsallal uses music to promote intellectual property

How Saudi producer Ahmed Alsallal uses music to promote intellectual property

Journal article

1 article.

Ahmed Alsallal is as much artist as entrepreneur and finely attuned to the creative possibilities and commercial opportunities connected with intellectual property (IP). As a producer and poet, he creates songs for large organizations in Saudi Arabia and across the Gulf Cooperation Council region. Some of his productions for professional artists have reached over 500 million views on YouTube and other platforms.

WIPO Magazine ; issue 1/2025.

Geneva, Switzerland : World Intellectual Property Organization, 2025.

English

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