Shining a light on Alaskan Tlingit art and culture through commercial collaborations

Shining a light on Alaskan Tlingit art and culture through commercial collaborations

Journal article

1 article.

James Johnson is an award-winning artist and a master wood carver from the Dakl’aweidi clan of the Tlingit people of Alaska. Speaking to WIPO Magazine, he reflects on reviving Indigenous tradition and how to work with renowned brands like Vans and Lib-Tech. Johnson’s designs transformed shoes or snowboards into masterpieces of life outdoors. Yet he draws a fine line when protecting his work and culture.

WIPO Magazine ; issue 2/2024.

Geneva, Switzerland : World Intellectual Property Organization, 2024.

eng

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