TY - BOOK AB - Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US. AU - Bently, Lionel. AU - Bone, Robert G. ID - 58117 KW - Intellectual Property Law. KW - Industry. KW - Patents. KW - Technology Transfer LA - eng LK - https://doi.org/10.4337/9781788973106 N2 - Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US. SN - 9781788973090 SN - 9781788973106 T1 - Research Handbook on the History of Trademark Law TI - Research Handbook on the History of Trademark Law UR - https://doi.org/10.4337/9781788973106 ER -