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000057664 020__ $$a9780444636959$$qeBook
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000057664 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000057664 041__ $$aeng
000057664 24500 $$aHandbook of Media Economics
000057664 264_1 $$aAmsterdam, Netherlands :$$bNorth Holland.$$c2015.
000057664 300__ $$a1 online resource (820 pages).
000057664 336__ $$atext$$2rdacontent
000057664 337__ $$acomputer$$2rdamedia
000057664 338__ $$aonline resource$$bcr$$2rdacarrier
000057664 520__ $$a"Handbook of Media Economics" provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic processPresents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policyPays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television"$$cProvided by publisher.
000057664 650_4 $$aECONOMICS$$054926
000057664 7001_ $$aAnderson, Simon P.
000057664 7001_ $$aWaldfogel, Joel
000057664 7001_ $$aStromberg, David
000057664 85640 $$uhttps://ebookcentral.proquest.com/lib/wipo/detail.action?docID=5093707
000057664 904__ $$aBook
000057664 980__ $$aOS