TY  - GEN
T1  - Slogans :protectable marketing tools? /
AU  - Helget, Gerald E.,
VL  - 1992 Vol 74 No 8 pages 551-565
ID  - 5425
KW  - Trademarks.
KW  - Marketing.
KW  - Patents.
KW  - MARKETING
KW  - SLOGANS
TI  - Slogans :protectable marketing tools? /
ER  -