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000050171 24500 $$aSpilling the Beans on Trade Dress :$$bWhether Trade Dress Protection Gives Rise to Liability Under a Section 32 Claim on Trademark Infringement.
000050171 264_1 $$a[Chicago, Illinois] :$$bUIC Review of Intellectual Property Law,$$c2024.
000050171 300__ $$a1 online resource (pages 400)
000050171 336__ $$atext$$2rdacontent
000050171 337__ $$acomputer$$2rdamedia
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000050171 4901_ $$aJohn Marshal Review of Intellectual Property Law,$$x1930-8140 ;$$vVolume 23, Issue 1, 2024, page 400
000050171 520__ $$aSection 32 of the Lanham Act serves as the foundation of a brand’s reputation and identity, protecting the look and feel of a product by holding those liable who intend to illicitly capitalize on the brand’s identified marks. Trade dress is a type of trademark that can further safeguard the distinctiveness and functionality of a product’s elements. The importance of trade dress is designed to protect a business that aims to differentiate itself amongst its competitors in a relevant marketplace. The goal is to ensure loyalty amongst competitors in the marketplace and establish integrity to consumers. Nespresso and Peet's Coffee are two prominent competitors in the coffee market. This article begins by establishing the background and significance of trademark law when it comes to the trade dress protection of a brand’s reputation and a consumer’s expectations. This article will then dive into the case of Nespresso v. Peet’s Coffee, examining Nespresso's federal claims of trademark infringement against Peet's Coffee, and how Peet’s Coffee capsules have allegedly caused consumer confusion when it created its own coffee capsules in a similar product design to Nespresso's capsules. This article will review the likelihood of success for Nespresso’s claims and whether Peet’s infringed on Nespresso’s capsules, by considering the factors of trade dress such as the distinctiveness and functionality of Nespresso's capsules, and the likelihood of consumer confusion when considering the coffee capsule market. Additionally, this article will address the potential implications that can arise from this lawsuit on the entire coffee industry and how raising certain federal trademark lawsuits may cross into the sectors of anticompetition. There are complexities when it comes to trademark infringement cases, especially when the goals of loyalty and integrity must balance with the constantly evolving marketplace and consumers with higher expectations. However, this article will show how to overcome those challenges businesses may encounter when it comes to protecting their brand’s identity, specifically when it comes to Nespresso’s coffee capsules.
000050171 542__ $$fhttps://repository.law.uic.edu/cgi/viewcontent.cgi?article=1528&context=ripl
000050171 588__ $$aCrossref
000050171 590__ $$aPublished online: 2024
000050171 650_0 $$aBrand name products.
000050171 650_4 $$aTrademark infringement.
000050171 650_0 $$aDesign protection.
000050171 650_0 $$aTrademarks$$zUnited States.
000050171 650_4 $$aTrademark infringement.
000050171 650_0 $$aIntellectual property.
000050171 650_0 $$aTrademarks.
000050171 650_0 $$aCopyright.
000050171 7001_ $$aKazemyan, Dahna S.,$$eauthor.
000050171 7730_ $$tJohn Marshal Review of Intellectual Property Law$$wJMR
000050171 830_0 $$aJohn Marshal Review of Intellectual Property Law,$$vVolume 23, Issue 1, 2024, page 400.
000050171 85641 $$uhttps://repository.law.uic.edu/ripl/vol23/iss1/1/$$yonline version
000050171 904__ $$aJournal article
000050171 980__ $$aJMR