000049898 000__ 01358cam\a22003975i\4500 000049898 001__ 49898 000049898 003__ SzGeWIPO 000049898 005__ 20240826145635.0 000049898 006__ m\\\\e\\\d\\\\\\\\ 000049898 008__ 240726s2024\\\\sz\\\\\\\\\\\\000\0\eng\d 000049898 0247_ $$2doi$$a10.34667/tind.49898 000049898 035__ $$aWIPO/PUB/121/2024/2/EN 000049898 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO 000049898 041__ $$aeng 000049898 1001_ $$aWorld Intellectual Property Organization.$$eauthor. 000049898 24510 $$aHow Kenya’s new movie platform is tackling piracy – and putting African content first. 000049898 264_1 $$aGeneva, Switzerland :$$bWorld Intellectual Property Organization,$$c2024. 000049898 300__ $$a1 article. 000049898 336__ $$atext$$btxt$$2rdacontent 000049898 337__ $$aunmediated$$bn$$2rdamedia 000049898 338__ $$avolume$$bnc$$2rdacarrier 000049898 4901_ $$aWIPO Magazine ;$$vissue 2/2024. 000049898 520__ $$aPiracy is prevalent in Kenya, robbing content owners of valuable revenue. Now a new digital movie distribution platform is fighting back. Meaning “of us and for us” in Kiswahili, Yakwetu aims to support creators by interrupting the piracy value chain at its source: Kenya’s “movie shops”, where customers pay to have popular yet pirated content copied directly to their flash drives. 000049898 650_0 $$aCopyright 000049898 650_0 $$aIntellectual Property 000049898 650_0 $$aPiracy 000049898 650_0 $$aFilm Industry 000049898 650_0 $$aAfrica 000049898 650_0 $$aLicencing 000049898 650_0 $$aTechnology 000049898 85641 $$uhttps://www.wipo.int/wipo_magazine_digital/en/2024/article_0013.html$$yRead the article 000049898 8564_ $$9c675869b-d149-430c-9b4b-7e97f46ca4a4$$s110894$$uhttps://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg 000049898 901__ $$aWIPO/PUB/121/2024/2 000049898 902__ $$a49898_en 000049898 903__ $$aWIPO Magazine 000049898 904__ $$aJournal article 000049898 909CO $$ooai:tind.wipo.int:49898$$pWIPOPUB 000049898 980__ $$aWIPOPUB 000049898 980__ $$aWIPOMAG