TY - BOOK AB - Piracy is prevalent in Kenya, robbing content owners of valuable revenue. Now a new digital movie distribution platform is fighting back. Meaning “of us and for us” in Kiswahili, Yakwetu aims to support creators by interrupting the piracy value chain at its source: Kenya’s “movie shops”, where customers pay to have popular yet pirated content copied directly to their flash drives. AU - World Intellectual Property Organization. DO - 10.34667/tind.49898 DO - doi ID - 49898 KW - Copyright KW - Intellectual Property KW - Piracy KW - Film Industry KW - Africa KW - Licencing KW - Technology L1 - https://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg L2 - https://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg L4 - https://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg LA - eng LK - https://www.wipo.int/wipo_magazine_digital/en/2024/article_0013.html LK - https://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg N2 - Piracy is prevalent in Kenya, robbing content owners of valuable revenue. Now a new digital movie distribution platform is fighting back. Meaning “of us and for us” in Kiswahili, Yakwetu aims to support creators by interrupting the piracy value chain at its source: Kenya’s “movie shops”, where customers pay to have popular yet pirated content copied directly to their flash drives. T1 - How Kenya’s new movie platform is tackling piracy – and putting African content first. TI - How Kenya’s new movie platform is tackling piracy – and putting African content first. UR - https://www.wipo.int/wipo_magazine_digital/en/2024/article_0013.html UR - https://tind.wipo.int/record/49898/files/2024_art_13_4_845.jpg VL - issue 2/2024. ER -