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How Kenya’s new movie platform is tackling piracy – and putting African content first.
2024
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Title
How Kenya’s new movie platform is tackling piracy – and putting African content first.
Item Type
Journal article
Description
1 article.
Summary
Piracy is prevalent in Kenya, robbing content owners of valuable revenue. Now a new digital movie distribution platform is fighting back. Meaning “of us and for us” in Kiswahili, Yakwetu aims to support creators by interrupting the piracy value chain at its source: Kenya’s “movie shops”, where customers pay to have popular yet pirated content copied directly to their flash drives.
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Published
Geneva, Switzerland : World Intellectual Property Organization, 2024.
Language
English
Record Appears in
WIPO Publications > English
WIPO Magazine
WIPO Magazine