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000049273 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000049273 041__ $$aeng
000049273 043__ $$ae-uk---
000049273 084__ $$aGB 139
000049273 24500 $$aTen top trends in global brand licensing.
000049273 264_1 $$aLondon, England:$$bInforma, U.K.$$c2010.
000049273 300__ $$aGB 139 July 2010 ;$$c[28] cm
000049273 336__ $$atext$$2rdacontent
000049273 337__ $$acomputer$$2rdamedia
000049273 338__ $$aonline resource$$bcr$$2rdacarrier
000049273 520__ $$aBrand licensing has evolved into a high visibility corporate business tool.  It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge.  Here are ten key trends to keep in mind as you work to get your fair share of the pie.
000049273 650_0 $$aIntellectual property.
000049273 650_0 $$aTrademark licenses.
000049273 650_0 $$aBrand names.
000049273 650_0 $$aTrademarks.
000049273 650_0 $$aPatents.
000049273 7001_ $$aFeldman, Allan,$$eauthor.
000049273 903__ $$aIntellectual Property Magazine
000049273 904__ $$aJournal article
000049273 942__ $$cART$$jGB 139 July 2010$$2ddc
000049273 980__ $$aBIB
000049273 999__ $$c28508$$d28508