TY - BOOK N2 - Peter Hasler from The Licensing Company discusses the retailer/brand owner partnership that is set to become increasingly popular over the next decade. AB - Peter Hasler from The Licensing Company discusses the retailer/brand owner partnership that is set to become increasingly popular over the next decade. T1 - The devil is in the retail. AU - Hasler, Peter, LA - eng ID - 49272 KW - Intellectual property. KW - Trademarks. KW - Brand names. KW - Patents. SN - 2044-7175 TI - The devil is in the retail. ER -