\(
\def\WIPO{World Intellectual Property Organisation}
\)
IP sale versus IP licensing - a cultural divide?
2010
GB 139
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Detalles
Título
IP sale versus IP licensing - a cultural divide?
Tipo de elemento
Journal article
Descripción
GB 139 July 2010 ; [28] cm
ISSN
2044-7175
Número de llamada alternativo
GB 139
Resúmen
Intellectual property (and more particularly patents), having escaped from being a virtual backwater of the law in the early 1990s, is fast approaching a "tipping point" of acceptance as a natural and useful component in the arsenal of every technology company. As of now, contemporary commercial orthodoxy virtually demands that if your company is a technology company, it should have a cogent IP function (or, at the very least, an IP strategy) that complements and augments the wider company strategy. In 2010, having a technology company and no IP strategy would be incongruous in the extreme. The question thus presents itself: which companies are "technology" companies?
Publicado
London, England: Informa, U.K. 2010.
Lengua(s)
eng
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