@article{49271,
      recid = {49271},
      author = {Geurts, Benoit, and Jones, David,},
      title = {IP sale versus IP licensing - a cultural divide?},
      pages = {GB 139 July 2010 ;},
      abstract = {Intellectual property (and more particularly patents),  having escaped from being a virtual backwater of the law in  the early 1990s, is fast approaching a "tipping point" of  acceptance as a natural and useful component in the arsenal  of every technology company. As of now, contemporary  commercial orthodoxy virtually demands that if your company  is a technology company, it should have a cogent IP  function (or, at the very least, an IP strategy) that  complements and augments the wider company strategy. In  2010, having a technology company and no IP strategy would  be incongruous in the extreme. The question thus presents  itself: which companies are "technology" companies?},
      url = {http://tind.wipo.int/record/49271},
}